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familia
We created a new clean identity which preserves the brand essence linking tradition, protection and home security.
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The new logo design has a subtle visual metaphor of the iconic family, making it simpler than the previous logo.
Bears have a new aesthetic treatment and an active role in packaging showing the emotional benefits of each product.
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The new identity brings a contemporary look to the brand and solves various reduction and reproduction problems. A much clearer image that strengthens the remembrance needed to continue leading the Colombian family market.
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