Stef Hamerlinck,  a Belgian brand strategist/designer and founder of Let´s talk branding podcast, interviewed Hernán Braberman, Executive Design Director of tridimage.

In the episode he talks about every aspect of packaging design.

• His background as an industrial designer
• tridimage, the agency he founded
• 3D branding
• Structural and Graphic Packaging design
• The steps of a packaging design project
• The importance of color
• Customer research
• Packaging regulations
• The evolution of Augmented Reality and packaging

Listen to the episode here: